Last updated: June 28, 2025
1. Introduction
Mynely ("we," "our," or "us") operates the Mynely mobile application and website at mynely.com (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service.
By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of the Service.
2. Information We Collect
We collect the following types of information:
- Account information: Mobile phone number, display name, and email address (optional) provided during registration.
- Profile information: Photos, contact details, emergency contact information, and any other data you choose to add to your Mynely profile.
- Item data: Information about items you register (e.g., vehicle details, device descriptions) linked to QR codes.
- Usage data: Information about how you interact with the app, including QR code scan events, page views, and feature usage.
- Device information: Device type, operating system version, and app version for diagnostic and analytics purposes.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Account verification: We send one-time passwords (OTP) via SMS to verify your phone number during registration and login. This is handled through Amazon SNS (AWS Simple Notification Service).
- Service operation: To provide, maintain, and improve the Mynely platform, including generating and managing QR codes and digital profiles.
- Security: To authenticate users, detect fraud, and protect the integrity of the Service.
- Communication: To send you service-related notifications and respond to support requests.
- Analytics: To understand how the Service is used and make improvements.
We do not use your phone number or personal information for marketing or promotional SMS messages.
4. SMS Messaging
Mynely uses SMS messaging strictly for transactional purposes, including:
- One-Time Password (OTP) delivery during account registration
- Two-factor authentication (2FA) during login
- Phone number verification
- Security-related notifications (e.g., account access confirmation)
SMS messages are sent only in response to user-initiated actions. Message and data rates may apply depending on your mobile carrier.
5. Third-Party Services
We use the following third-party services to operate the platform:
- Amazon Web Services (AWS): Cloud infrastructure, file storage (S3), and SMS delivery (SNS). AWS processes data in accordance with their own privacy policy.
- Analytics providers: To collect anonymized usage data for improving the Service.
We do not sell your personal information to third parties.
6. Data Sharing
We share your information only in the following circumstances:
- Profile visibility: Information you choose to display on your public profile is accessible to anyone who scans your QR code. You control what is visible.
- Service providers: With trusted third-party providers who assist in operating the Service, subject to confidentiality obligations.
- Legal compliance: When required by law, court order, or to protect the rights and safety of our users or the public.
- Business transfer: In connection with a merger, acquisition, or sale of assets, subject to appropriate confidentiality protections.
7. Data Retention
We retain your personal information for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law or for legitimate business purposes (e.g., fraud prevention).
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your account and associated data. See our Account Deletion page for instructions.
- Portability: Request your data in a portable format.
- Objection: Object to certain types of data processing.
To exercise any of these rights, contact us at apps@mynely.com.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encrypted data transmission (HTTPS/TLS), secure cloud infrastructure (AWS), and access controls limiting who can view personal data.
No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.
10. Children's Privacy
The Service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page and, where appropriate, through an in-app notification. Your continued use of the Service after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us: